Promotion in the Marketing Mix Of Mountain Dew : It has also adopted a promotional marketing policy and offers freebies and incentives to garner further sales at periodic intervals like product packages, clothing accessories and games. Mountain Dew has adopted a competitive pricing policy and has kept its prices in close proximity to the product prices of its competitors. The brand wants to improve its market share and survive successfully in this cut-throat industry. Moreover, pricing is heavily dependent on competitors pricing if it has several rival brands in the market. Mountain Dew has adopted a customization strategy as expectations vary from region to region. Price in the Marketing Mix Of Mountain Dew : It includes services of a distributor, retailer, wholesaler to reach consumer via corner shops, discount stores, cafes, restaurants, fast-food centres, hotels, convenience stores, supermarkets and hypermarkets. Mountain Dew has a strong and widespread distribution network because of its owner PepsiCo. It is continuously improving itself because of its R&D facilities that have a latest technological advantage for improvisation. Mountain Dew has acquired an international presence as its products are available in most countries of the world like United States, India, Canada, United Kingdom, Philippines, Singapore, Australia, New Zealand, Germany and Malaysia. Place in the Marketing Mix Of Mountain Dew :
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